You might have seen me joining in on Twitter's #DorsetHour - and this week I'm trying out a little game to demonstrate the importance of using the right words.
I thought I'd try out a little word association - and see what people came back with.
When I said 'Monday' the responses tended to be gloomy - Monday brings to mind the humdrum of heading back into work, the crash after a weekend of fun, and - here in Dorset this week - wet, grey, rainy weather!
I said 'Twitter' and the responses were far more positive - people saying things like 'networking', 'communication', 'happy place' and 'home from home' - twitter is clearly somewhere that people feel they can really build relationships and converse with people, even if they're - geographically - far apart.
The word 'fun' got responses about family time, fun summer excursions, weekend activities, and things people are looking forward to before the summer finally grinds to a halt and we're fully immersed in the shivers of autumn.
'Communication' had people referencing their websites, their local commerce groups, their blog posts, and - most of all - their twitter engagement.
It might seem like a silly game to be playing - particularly during a networking hour on twitter that is meant to promote business relationships - but it had a serious point.
The words we use have associations, for everyone.
This means that choosing the right words, in the right places, will make a big difference to the way they're received by those reading them.
It means that using the right words is absolutely vital when you have a particular message to convey.
Which is why - when you're trying to connect with your customers and build a strong relationship with them - and you're trying to market your business - you need to be sure that the words being used are appropriate, convey the messages you want to convey, and engage the target audience in a way that brings them back to you when they're ready to purchase.
Writing the right content for your website, marketing materials, or external communications, is a skill that not everyone has. If you want to be sure that you're saying the right thing, in the right way, to the right people - and that your words are going to bring in sales - it's a good idea to bring in an expert to write that content for you.
Which is where I come in.
If you're looking for a copywriter who can take your website and social media accounts to another level, and connect with your customers in a real and effective way, get in touch today and we can arrange a meeting to discuss exactly what it is you want to say.