Brand Consultation

Most people, when asked what a Brand is, will describe a logo or colour scheme. Most who start their own business will focus on those before anything else, and think that a re-brand means creating a new logo or changing the font...

In reality, that's your branding - and those things come waaaaaay down the line when you're creating, promoting or re-defining a brand.

Be your Brand

Your Brand is everything that defines who you are, what you do, why you do it, and who you do it for. Identifying these things can be difficult - and it helps to have the guidance and support of someone experienced in the nuances of brand identity, in the importance of company culture and values, and in shaping the way your business works around those things. 

My role is to dive into your why (ask Simon Sinek!) and to help you work through the challenges, the competition, the risks, the strengths in your team, and the areas you might need to invest in development or growth, so that your brand thrives. 
This can be a challenging process; there are so many layers of 'how things should be done' that we all come into the professional world carrying, and not all of those ideas will serve your overreaching goals; the Brand Consultation process helps you to work through what really works, what really helps, and why you're doing what you're doing.

We all know that it isn't just about making money or paying the bills; you didn't start a business for that - you started it because you had a passion, a product or service you think people will benefit from, and a dream of how this business would strike out into the world. You have a specific kind of customer in mind, a certain way you like to work, and a huge collection of experiences, skills and insights that might not be fully utilised to everyone's benefit - because most businesses are a collage of people and things, old habits, different opinions, and the original goals can get lost in all that noise.

Brand Consultation is a 30 day programme, with intensive fact-finding and commitment from your whole team - from the most senior management to the newest intern - to get buy-in, commitment and contributions from everyone, so that every voice is heard. All of this shapes the guidance and advice I can offer, which helps you to pin down and embed your brand values, set achievable and aspirational goals, and create a strategy to achieve them, with full market recognition of the potential challenges and how to overcome them.

Contact me via the form below to discuss your business, and how my consultation services can help it to grow, thrive and succeed. Don't forget to include links to any websites or social media profiles you already have, so I can have an initial look at your brand and what you do before we speak, so we can get the ball rolling! 

Brand Consultation