Now is the time to be yourself
What 'self' do you project to your customers? Are you being honest?
How would you describe what you do to your Grandmother?
If you're telling your Nana about your job you don't use phrases like 'blue sky thinking' and you never hope your email finds her well!
How copywriting helps to promote your business
There are two responses when I tell people I’m a professional copywriter; first, people assume it’s all very Mad Men, glamorous and...
How did I get into copywriting?
I’ve joined some business networks recently, and I’ve been pushing to build the audience of my online networks – Facebook and LinkedIn –...
How to write sales copy for people who don’t trust you
First of all I’d like to add a caveat here: when I say “people who don’t trust you” I mean those who are unfamiliar with you and your...
Free April content plan
We are already into April and it’s time to think about what articles you need to share in the coming weeks to keep your SEO fresh, your...
