What 'self' do you project to your customers? Are you being honest?

If you're telling your Nana about your job you don't use phrases like 'blue sky thinking' and you never hope your email finds her well!

There are two responses when I tell people I’m a professional copywriter; first, people assume it’s all very Mad Men, glamorous and...

I’ve joined some business networks recently, and I’ve been pushing to build the audience of my online networks – Facebook and LinkedIn –...

First of all I’d like to add a caveat here: when I say “people who don’t trust you” I mean those who are unfamiliar with you and your...

We are already into April and it’s time to think about what articles you need to share in the coming weeks to keep your SEO fresh, your...