A lot of people are starting this year with a fresh vigour for marketing, promotion or engagement - and one of the best tools for this is keeping a close eye on the calendar and news, and sharing content or social media posts around things like awareness days, events, new film releases, big news stories and other such topics. This means that you not only have something to discuss, but - usually - there's already a hashtag or conversation happening online which you can join - and it makes it easier to reach out to your audience, and to tie what you do to an already buzzing chat - which means there's a better chance of people being interested, and that you're regularly putting out content - wh
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