There are two responses when I tell people I’m a professional copywriter; first, people assume it’s all very Mad Men, glamorous and exciting (it isn’t, usually) or they just look blank and don’t really know what that means. Basically, anywhere you see words that describe a product or a service, that explain what a business or brand do, the names of products, the slogans and catchphrases, the blurb on the box, the catalogue listing, the flyer pushed through your front door, th