How do you sell without selling?

How do you sell without selling? I’ve had some weird approaches from direct sales and cold contact sales people over the years. No doubt you have too! Some are very natural, they are clearly looking to offer something - but genuinely think that I’m a good match, and that I’d get a benefit from their product or service - so they get in touch to give me the information I would need to make a choice, or just to peak my interest so I can ask for more details, warming me up as a new lead. Some, though, are much more unpleasant - so clearly scripted and bolshy that it’s uncomfortable to hear from them immediately. There are those who are very pushy - who launch right into their pitch, whether you’

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