First of all I’d like to add a caveat here: when I say “people who don’t trust you” I mean those who are unfamiliar with you and your work, who may have been burned before by scammers or charlatans promising grand things, SEO magic, life changing marketing methods, and failed to deliver, or those with a natural scepticism which protects them in their business dealings. I don’t mean that you’ll be able to sell to the ex you cheated on in year ten; if you’ve broken someone’s he