https://www.youtube.com/watch?v=ICGrjmJouWA Today marks the anniversary of the first TV advert aimed at children - the ever popular Mr Potato Head toy, advertised with a fun video (hit that link above to view it for yourself) showing children what fun they could be having if only they had their very own Mr and Mrs Potato Head set. (Is it just me, or was it much creepier back in the day?!)  This early advert was no less sophisticated than modern incarnations; appealing imag

The third Thursday of every financial quarter is marked as 'Get to know your customers Day' and it's one of those (obscure?) awareness days which I think we all ought to pay more attention to. Knowing your customers is a sure way of being able to predict what it is they might want from you - and then you can get one step ahead of actually supplying that thing and meeting their needs. Letting them get to know you in return is also a great way to be the first name that comes to

One of the more powerful tools in modern marketing is making good use of keywords and trending topics - being able to make your own brand relevant in association to a story which people are already discussing, and thus being able to reach more people because they’re actively looking for things related to that topic - and their search could send them your way, they like what you do, and boom - a sale, and a new fan. But one of the big dangers of being too wedded to using these

If you have a business or product that you sell then you probably have a website - but how can you make that website stand out from the thousands of others being created every single day? With 67,000 Google searches every second you need to be able to boost your own Google Rankings - your SEO (search engine optimisation) is absolutely vital to be able to build trust between Google and your brand, helping to ensure that your website is at the top of the list when someone searc

We are already into April and it’s time to think about what articles you need to share in the coming weeks to keep your SEO fresh, your followers engaged, and your website kicking. I know how hard it can be, staring at a blank screen, to think of what you ought to be writing, to research what everyone else is writing about, and I know I’m guilty of drifting along without adding a significant content plan to my to-do list, or - if I do create a schedule - I fail to meet that t