Marketing is a funny process. There are some huge companies selling all manner of products, a huge industry, something of a behemoth, which has set the tone for decades, leading people to think that there's a certain way that things must be done. This how it should be idea can actually get in the way of helping you to reach your target audience, because too many people get stuck on the 'how to' and never really understand their own promotion. Big business marketing can put the name of a product on the tip of every tongue. Enormous, glamourous campaigns, viral videos, carefully thought out branding, and the occasional blunder. Catchy jingles we get stuck in our head. Arty black-and-white imag
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