Honest marketing

Honesty - it's a word we all know, and something that matters to everyone - but is it one that springs to mind when you think about marketing? Marketing brings to mind those Mad Men offices, with folk in shiny suits spinning tales about how life changing their next-big-thing product will be - where promises are made, and the picture of a new world is painted. Buzz words, jargon and flowery language tell stories with no substance, and it's common for people to fall into the trap of doing what's trendy rather than what's honest and true to their brand. It can seem manipulative, or even blatantly dishonest, and when we think that this is how marketing is done it makes people running their own b

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