One of the things people find most daunting about marketing is the idea that they are trying to represent a brand, and the voice of that brand, to a target market that could range from a very small, niche group to, well…everyone! Working out how to communicate what you're selling, and to whom, is challenging - but there is one key aspect of the entire process that people who are new to marketing seem to totally misunderstand. Here's the secret; you aren't selling a brand to a