Reputation is something that money can't buy - it's something that grows organically over time - and when it comes to business, having a reputation can be a good thing, or a very, very bad thing! In successful business, maintaining a good reputation is absolutely vital. Being viewed favourably by your potential customers can secure you more sales, bigger sales, greater trust, and referrals from existing customers that will open your business presence up to a wider market. But

As time has progressed, and we have all embraced social media and the place of the world wide web in our day to day lives, we have all become, in all our online activities, a measurable demographic. Some find this unnerving, but others appreciate the benefits of being shown targeted adverts as a result of this tracking; we are being shown ads that are linked to our interests, our lifestyles, the things we talk about and express interest in. When you scroll through Facebook yo