I have always been passionate about communication, and particularly interested in the modern and human approach of new media – bringing the personal touch back to big business.
My education includes a degree in creative writing and contemporary culture. That not only means that I've studied the craft of writing, and fitting words to fit a brief and suit the audience, as well as the client - but it also means I've studied modern culture. What makes us tick? What connects people? What determines the ways we interact, and how we segment ourselves, within society?
This is something I continue to study, and continue to be fascinated by - which means I'm perfectly placed to help your business to reach the right people; my understanding of culture, subcultures, and the growth of new media and digital networking comes from a passion for the ways we can build relationships, and our human connection to brands.
The days of brands being faceless entities, promoting their products and services to the masses, impersonal and imposing, are gone.
Instead, modern business is all about personal involvement, passion and quality.
As well as my degree, and the years of study since, I have over a decade of professional experience in copywriting, PR and marketing, working with everyone from local government to independent business owners, on everything from international PR campaigns to small local news releases, I have a wide ranging wealth of experience that I can bring to your business, offering advice on how to reach the right audience, and how to engage them and develop lasting relationships.
My no-nonsense northern background has also shaped my approach to communications - my work doesn’t rely on fluffy marketing language or buzzwords. Instead I pride myself on creating compelling copy and campaigns that engage the target market, clearly explaining why your products and services are what your customers want, and why you are the place to go.
My business has grown naturally as an extension of my own passion for the written word, and the passion of the business owners I work with for their own products and services. My business ethos is that to succeed, you don’t sell your products – you sell yourself, and your passion for your business. It’s this passion that will capture the buyers’ imagination – and building on this relationship will lead to an engaged customer base.
don’t just market your brand, BE your brand
Eliza Do Lots